This is an alternate version of this Sony project that was ultimately excluded from a series of spots for Best Buy done in 4k with the team at MAKE. I worked on all sorts of FX including fracturing, destruction, particles, smoke, and some rendering & compositing. Check out the breakdown/process video below or others from the series like Sony, PSB, and a Sennheiser.
This was computationally the heaviest of the series. The effects required much higher particle counts than normal since it was 4k and one particular shot allowed me to hit a record 2.8 billion particles. The close ups consumed more than 10 terabytes of hard drive space.